Get To Know Us


At Losha we offer maximum assortment of styles, sizes and colors and claim to be the biggest women inner wear Destination in Pakistan. We have all women assistance, because its by the woman for the women platform. You can chat or call to get live help. If you have size concern, fit consult is there to calculate your perfect fit and suggest styles suitable for your body type. Losha is designed to be woman’s best friend, to believe this, you need to experience it. Since women couldn’t find any at home in Pakistan and especially not online! So we decided to bring the lingerie home to them. ALL of it.


Losha is the brain child of Dr. Shazia Lone, established entrepreneur and – most importantly – a woman. In our country its still a taboo to talk about lingerie in front of anyone on the other hand its the integral part of women dressing. Dr. Shazia pointed out that every other woman is having health issues (shoulder pain, backache etc) because of wearing wrong size bra without even knowing it. There is so much social discomfort attached to buying lingerie in Pakistan. She decide to give it back to the women of Pakistan so they can do inner wear shopping from the comfort of their home without being judged.  Doing all this for women, she has focused  an ignored area and fulfilled the  post surgical needs  of women who have survived the trauma of going through unilateral or bilateral mastectomy. Aiming to please not just the average small-busted adolescents in the country, Losha was created to serve women with all shapes, sizes and tastes. It was created to be your first lingerie shopping destination.

LOSHA – A Woman’s Best Friend

Here at Losha, our first priority is the customer. Because you can be wearing Western clothes or Eastern clothes, a tank top or an abaya, one fact remains the same: every woman needs great inner wear. You deserve it. Great lingerie, unfortunately, is not the one same good bra you call your favourite. Just like all women are different, so are there lingerie needs. Maybe you are a young bride gathering her trousseau, looking for bridal nightwear or lacy lingerie sets. Perhaps you are fourteen and just developing breasts, in search for your very first training bra to get you started. Maybe you have the most incredible fitted silk trousers to wear to a shaadi, thighs that bulge out unattractively from the sides and no shapewear to control them. We all have different problems and concerns. And at Losha, we have a solution for them all. Our online store has the widest range of lingerie possible available on the website, featuring everything from starter training bras to everyday t-shirt bras, cozy pajamas to that one convertible bra that can solve all your problems. We are here to help YOU.


You walk into a cosmetics or departmental store. Somewhere hidden in a corner is the entrance to a partitioned area. It is hidden, private. As if the secrets of the world are hidden there. Half a dozen male salesmen leer at you as you awkwardly walk to the door and enter. Inside, there are two or three salesgirls. They are awkward. They are superior. They insist that you either don’t know your own size or that they don’t have anything larger than a C-cup because nobody in Pakistan wears one. If you do find a bra, it is synthetic and cheap and gross. You don’t want it, but you have no choice. Sounds familiar? Lucky for you, it doesn’t have to for much longer! Losha is available at your fingertip – on your smartphone, tablet, and computer, whatever you like! – And you can shop till you drop without ever moving! We have an all-female support team who are always willing to help you out via live chat, text message, WhatsApp and phone calls! Whatever you are comfortable with, we are here to accommodate you.